In our continued pre-occupation with …your space, we find advertisers are in a hot seat.
According to the Internet Advertising Revenue Report by IAB and PwC, last year internet advertising of $12.5 bn reprsents a 30% increase on 2004. Search-word ads aside, video ads are expected to fuel growth in branded advertising on the web as improvements in technology makes it easier to insert interactive video ads onto a large number of websites. Google announced on May 23rd that it was adopting video advertising.
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