Business 2.0, BusinessWeek, Fast Company and Money are having an “incredibly bad” summer, according to data reported by Magazine Association of America, said UNC’s Talk Biz News blog.
Business 2.0 posted the biggest decline, dropping 28.5 percent to $3.9 million in ads sold in June. Second worse is Fast Company, which saw its ad sales declined 27.7 percent to $2.5 million, followed by Money, which reported ad sales fell 20.4 percent to $12.4 million. Under a new editor in chief, Stephen Adler, BusinessWeek reported a decline of 18.7 percent to $26 million in the same period.
Perhaps they should look to our president for inspiration?