Last we checked, there seemed to be a long way before we’d come lose to the top blog on Technorati. We’re in dire need of (hyper)links to enable us to social-climb, Web 2.0 style.
Courtesy of Hebig.com, via gapingvoid.com.
July 28, 2006
Links: Currency of Popularity
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[…] As an online news aggregator, the Inform service will scan hundreds of news and blog sites and deliver content related to articles appearing on the Web sites of Washingtonpost, the New York Sun, and The Daily Oklahoman. If you ever blogged, you’d know that to put a link within a story, you’d have to manually insert the link. With Inform?? technology, however, this process is automated. The Inform system scans each story from your Web site as well as other content from the Web, then automatically inserts links on your site. The company also “updates the links continuously to point readers to more recent content.” It may seem counterintuitive at first to link your competitors stories to your website, but Inform said that “competing publishers are generally pleased to be linked to, given that it helps attract readers they might not otherwise find.” The more links, the better, or as we said last Friday, links are the currency of your online popularity. But from readers’ perspective, it’s just not the number of links that matters, but also the quality or relevance of content that’s being linked. How Inform fares on the latter front remains to be seen. « Who’s Who in 2006 Global Brands […]
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